Discover the invisible.
NOT ALL RESULTS TELL THE TRUTH.
ANALYZE, UNDERSTAND AND PREDICT STRATEGIES FOR YOUR BUSINESS.
WHY
DECET
CAN
MAKE A
DIFFERENCE
Evaluating the effectiveness of a promotion is crucial to understanding whether it was a success and whether it can be replicated or whether changes need to be made.
Every promotion tells a story, but not all stories are told through simple numbers.
Business Intelligence provides you with the chapters, Decet, our solution enhanced with Artificial Intelligence algorithms reveals the entire book to you!
Determines the effect that the different customer interaction policies have had in terms of collections, loyalty expenses, sensitivity to external factors and more.
It is able to show hypothetical scenarios that would have occurred with different decisions and has demonstrated excellent forecasting capabilities in field application.
Which markets is DECET aimed at
Large-scale distribution and retail
Multiutility
Banks
Insurance
Pharmaceutical
What are the areas of application
RETAIL&GDO
The decision to make the promotions offered to customers cumulative or non-cumulative.
TELEPHONE SERVICES AND
HOUSEHOLD UTILITIES
The decision to extend the benefits reserved for new customers to existing ones as well.
BANKS AND
INSURANCE
The decision to automatically offer related services and benefits and discounts.
Accept or reject certain categories of customers considered at risk.
ONLINE PLATFORMS
E-COMMERCE
The decision to apply discounts and promotions to certain categories of customers, products and quantities.
FROM WHERE
IS BORN
DECET?
DECET WAS BORN FROM
AN OPERATIONAL NEED.
In managing a Loyalty program we wanted to understand which customer reward models had been more or less successful.
The program had been going on for a long time and decisions had been made initially by intuition, then by experience, then by analysis of partial data.
What are the elements that could influence the progress of a promotion?
Seasonality
Decisional
Economic Factors
DECET takes these phenomena into account in their entirety, purifying the effects of one from those of the other precisely because it calculates them simultaneously.
Output&KPI
Dashboard
integration
&consulting
The ATG A.I. Team offers a consultancy service that provides mathematical, statistical and interpretative support for managers of the strategic areas of each company.
The tool can be integrated with administrative data to verify the relationship between the progress of decisions and the trend of the company in general.
It is also possible to add external indicators such as macroeconomic indicators, weather, etc.
